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- BRIGHTER, STRONGER HAIR – John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde.
- ACTIVE INGREDIENTS – John Frieda Sheer Blonde Go Blonder shampoo is formulated with citrus and chamomile, and our BlondeMend Technology.
- SAFE FOR COLOR TREATED HAIR – John Frieda Sheer Blonde hair products have been developed for safe use on natural, color-treated, or highlighted hair.
- BEST USED WITH LIGHTENING CONDITIONER – Combine with John Frieda Sheer Blonde Go Blonder Lightening Conditioner and Go Blonder Lemon Miracle Masque to achieve optimal lightening.
- TAKE CONTROL OF YOUR COLOR – Use every time you wash your hair, whether it’s once a week or once a day.
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